Inside the Dream
Inside the Dream
Bulgari (BVLGARI), established in Rome in 1884 by Greek silversmith Sotirio Bulgari, is an esteemed Italian brand renowned for its luxury goods and jewellery. Celebrated for its excellent craftsmanship and remarkable creations, the brand maintains its value and global recognition, adorning many celebrities with its high-fashion, high-value pieces. Bulgari’s style, characterized by vibrant color combinations, balanced proportions, and unique motifs, reflects its Roman heritage. This brand has continuously introduced innovative trends in the jewellery industry, creating contemporary design icons. In the 1990s, Bulgari diversified its product line, launching its first fragrance in 1993 and its initial accessories collection in 1996. Despite venturing into watchmaking in 1977, the brand was largely seen as part of the same world due to the common perception of jewellery and watches. In 2011, the brand was acquired by the LVMH group.
Bulgari (BVLGARI), established in Rome in 1884 by Greek silversmith Sotirio Bulgari, is an esteemed Italian brand renowned for its luxury goods and jewellery. Celebrated for its excellent craftsmanship and remarkable creations, the brand maintains its value and global recognition, adorning many celebrities with its high-fashion, high-value pieces. Bulgari’s style, characterized by vibrant color combinations, balanced proportions, and unique motifs, reflects its Roman heritage. This brand has continuously introduced innovative trends in the jewellery industry, creating contemporary design icons. In the 1990s, Bulgari diversified its product line, launching its first fragrance in 1993 and its initial accessories collection in 1996. Despite venturing into watchmaking in 1977, the brand was largely seen as part of the same world due to the common perception of jewellery and watches. In 2011, the brand was acquired by the LVMH group.
The BVLGARI brand, established by Sotirio Bulgari in the 1890s, began in the Epirus region in Italy. Bulgari opened his first shop, the “Old Curiosity Shop,” in 1905, aiming to appeal to wealthy British tourists. Initially producing silverware, he expanded to include various jewels due to his growing fame. His sons, Constantine and Giorgio, joined the family business after 50 years, contributing their respective interests in collecting silverware, gems, antiquities, and gem carving and designing.
During the 1950s and 1960s, BVLGARI became synonymous with luxury, attracting celebrities, affluent tourists, and royal families. The brand’s designs initially mirrored traditional French schools but by the 1940s started developing a distinct Bvlgari style, marked by the use of yellow gold and the iconic Serpent creations.
The mid-1950s saw the brand introduce a chromatic mix of precious and colored stones, with the cabochon becoming a brand hallmark to highlight the vibrant color of gems. BVLGARI expanded into Europe and the United States in the 1970s, with the third generation incorporating creativity from various cultural influences, catering to the taste of modern, dynamic women.
The BVLGARI brand, established by Sotirio Bulgari in the 1890s, began in the Epirus region in Italy. Bulgari opened his first shop, the “Old Curiosity Shop,” in 1905, aiming to appeal to wealthy British tourists. Initially producing silverware, he expanded to include various jewels due to his growing fame. His sons, Constantine and Giorgio, joined the family business after 50 years, contributing their respective interests in collecting silverware, gems, antiquities, and gem carving and designing.
During the 1950s and 1960s, BVLGARI became synonymous with luxury, attracting celebrities, affluent tourists, and royal families. The brand’s designs initially mirrored traditional French schools but by the 1940s started developing a distinct Bvlgari style, marked by the use of yellow gold and the iconic Serpent creations.
The mid-1950s saw the brand introduce a chromatic mix of precious and colored stones, with the cabochon becoming a brand hallmark to highlight the vibrant color of gems. BVLGARI expanded into Europe and the United States in the 1970s, with the third generation incorporating creativity from various cultural influences, catering to the taste of modern, dynamic women.
Mission
BVLGARI Mission Statement For Bvlgari, being a sustainable company means creating a world in which everyone can thrive through social, environmental and economic progress
Vision
BVLGARI Vision Statement Social commitment is a key part of Bvlgari identity, the company respects equality and diversity embracing the highest standards of ethical behavior
Values
Ethics
Respect
Equality
Diversity
USP
Bold, innovative, designs combined with large and weighty. gold links
Tagline
Bulgari, the magnificent Italian Jeweler since 1884
STP
Segment
Niche clientele who are specifically looking for unique design and craftsmanship
Target Group
Women clientele fond of high quality and high design.
Positioning
Distinctive, Bold, Contemporary style, classy
Keywords For the Brand
Luxury
Style
Gems
Leather
Pastel
Diamonds
Classic
Serpent
icon
Mission
BVLGARI Mission Statement For Bvlgari, being a sustainable company means creating a world in which everyone can thrive through social, environmental and economic progress
Vision
BVLGARI Vision Statement Social commitment is a key part of Bvlgari identity, the company respects equality and diversity embracing the highest standards of ethical behavior
Values
Ethics
Respect
Equality
Diversity
USP
Bold, innovative, designs combined with large and weighty. gold links
Tagline
Bulgari, the magnificent Italian Jeweler since 1884
STP
Segment
Niche clientele who are specifically looking for unique design and craftsmanship
Target Group
Women clientele fond of high quality and high design.
Positioning
Distinctive, Bold, Contemporary style, classy
Keywords For the Brand
Luxury
Style
Gems
Leather
Pastel
Diamonds
Classic
Serpent
icon
Value Proposition
Bvlgary is a very ethical brand and strict values promise to deliver:
– Integrity because of its wholesome nature and the ability of the brand to provide proper services to the customers.
– Innovativeness in different designs and forms of the products which they serve.
– Open-mindedness toward the society
– Contribution to the culture, identity and future of the company
– Guarantees of Prestige: craftsmanship, dedication, and a painstaking attention
Uniqueness
– High-quality Gem Stones
– Sense of Volume, brightness and contrast
– The beauty within the Bvlgari’s stone
– High value with Unique Designs
It’s exclusive because it’s been artfully hand-crafted by skilled jewellers using only the finest materials. Imagine the level of precision needed for an artist to paint enamel onto gold, for example. Its price tag reflects not only the effort put forth but as well as the exclusivity that comes with limited supply. Let’s take their Serpenti collection for instance. The snake’s scales are meticulously hinged together, piece by piece. This is done so that the jewellery, be it a necklace, a bracelet or a ring, coils around the finger as realistically as a serpent would. The Serpenti collection has been around for 80 years and since its inception, it has been reinvented time and time.
Value Proposition
Bvlgary is a very ethical brand and strict values promise to deliver:
– Integrity because of its wholesome nature and the ability of the brand to provide proper services to the customers.
– Innovativeness in different designs and forms of the products which they serve.
– Open-mindedness toward the society
– Contribution to the culture, identity and future of the company
– Guarantees of Prestige: craftsmanship, dedication, and a painstaking attention
Uniqueness
– High-quality Gem Stones
– Sense of Volume, brightness and contrast
– The beauty within the Bvlgari’s stone
– High value with Unique Designs
It’s exclusive because it’s been artfully hand-crafted by skilled jewellers using only the finest materials. Imagine the level of precision needed for an artist to paint enamel onto gold, for example. Its price tag reflects not only the effort put forth but as well as the exclusivity that comes with limited supply. Let’s take their Serpenti collection for instance. The snake’s scales are meticulously hinged together, piece by piece. This is done so that the jewellery, be it a necklace, a bracelet or a ring, coils around the finger as realistically as a serpent would. The Serpenti collection has been around for 80 years and since its inception, it has been reinvented time and time.
